How Good is a multi-service music company run by Nick Yates and Gerry Bull, offering artist development, project management, publicity, partnerships, sponsorship and events via targeted strategies and creative campaigns for music, culture, brands and the arts.

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Since its inception in late 2023, How Good has worked on a variety of campaigns with artists like Ball Park Music, The Preatures, AURORA, Bad//Dreems, Declan McKenna, Two Door Cinema Club, Sumner, Andy Bull, Olympia, CHAII, Sparks, Counting Crows and many more via partnerships with The Orchard, Live Nation, Glassnote Records, BMG, Secret Sounds, The Annex and other leading music companies across Australia and the world.